Target Marketing Partners
Social media is where people are living their lives, and doing their business.
US adults will spend an average of 3 hours, 35 minutes per day on their mobile device, picking it up to check it about 80 times a day.
•77% of B2C companies have acquired new customers through their Facebook/Instagram presence.
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•50% of all shopping decisions today are influenced by what people see on social media.
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•71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador)
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•86% of millennials between the age of 20-36 are on social media, and 69% of gen X’ers aged 36-50 are now social media users. (latest data from Pew Research Center.)
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Social Media is Not a Passing Fad
Social media is here to stay
•Don’t be like Toys R’ Us – When the internet was taking off they refused to join the movement thinking that people would never buy toys online. So they just didn’t do a great job with their ecommerce. Well now a multi billion dollar company is dead and amazon is selling toys with no kids having to touch them.. If you don’t like it, send it back for free.
Professionalism Matters
Your social media accounts are the storefront of your business.
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•50% of the time before people come to your store, they are checking your Instagram page to see if they really want to come.
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•It’s an investment. The same way you wouldn’t slap a banner on your storefront is the same way you don’t want to go with a fly by night social media management company. It makes you look unprofessional and sloppy.
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Professional
•Professional pictures, a carefully curated feed that your followers want to interact with and follow. Reflects the brand well.
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•Professional content, and carefully worded posts. No mistakes, no misspelling errors, no grammatical errors, no messing around but should look effortless.
Amateur
• Cellphone camera pictures, messy layout, no cohesion in the feed. Not a good representation of the brand.
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• Wording is not on target with the image the company is trying to portray. Generally full of mistakes, misspellings and grammatical errors.